Finding an online casino aggregator may look like a daunting task for a new casino owner, especially since the industry has grown a lot over the past decade. Compared to the first online casinos out there, today’s alternatives are more sophisticated, but they also feature great functionality.
Most of this growth is due to the iGaming platform provider solutions used by casinos. Understanding online casino aggregators is crucial when choosing a platform. Here’s what you need to know if you’re new to the industry.
- What’s an iGaming Aggregator?
An online casino content aggregator is basically a piece of software that allows a casino to work flawlessly by offering a quality experience to players. Over the past years, such software has grown to an incredible level.
Modern online casinos have excellent graphics, they’re optimized for more devices, and they have unique effects and music that resonate with the modern player.
All of these platforms utilize aggregation software, such as that offerd by NuxGame iGaming provider. Obviously, different casinos rely on different developers. They’re part of the actual infrastructure of a casino. Without it, an online casino would be nothing but a website with far less functionality.
Now that you understand the concept of casino software, how does it actually work, and what does it bring to the table?
- Keeping Odds Under Control
When running an online casino, odds represent some of the most important things. How an online casino handles odds is extremely important for players, especially since odds fluctuate based on different events, such as injuries.
From this point of view, an iGaming software provider should offer real-time permutations, but also variations that offer both control and randomness. It’s a balance every casino should offer, regardless of the games or bets.
The concept is to ensure players are happy and interested, but also for the online casino to make money out of the business.
At the same time, professional casino software will also offer a random level based on prearranged limits in terms of operations.
- Ensuring Players Stay Interested
An iGaming provider has multiple roles, and one of them covers the players’ satisfaction. You need to ensure your customers stay interested. And with this constant demand for something new, software must adapt as well. Therefore, responsiveness is one of the main elements that ensures that players are looked after.
Such elements are normally handled by the interface. Not only should it be attractive, but also intuitive. You have to make sure punters actually want to return, rather than have a random experience. Besides, the software should adapt to anything, from different operating systems to screen sizes and inputs.
Some large online casinos choose to hire their own internal iGaming software solutions provider. They establish an experience that allows close control. Others have no issues with hiring third-party developers. Both options are applied in casinos all over the world.
Having in-house developers means you have more control. However, using third parties will give you more choices, yet consistency may vary. Obviously, like with anything else in life, it pays off to research options upfront.
- Processing Payments
While the user interface and randomness factor can certainly define the quality of online casino software, how you process payments is just as important for the industry.
Payment processing solutions vary widely and should allow players to accept and process payments (both deposits and withdrawals) almost instantly. You should also be able to offer access to more types of payments, from different types of cards to electronic wallets and even crypto.
Your provider should integrate with the largest payment options, but also provide local payments, based on the market you target. Make sure there are fraud prevention practices in place too, but also an option to keep chargebacks under control.
Generally speaking, no one’s forcing anyone to make deposits, so chargebacks shouldn’t necessarily be an issue with an online casino.
- Bottom line
Picking the right casino software does require a bit of work. There are quite a few options out there, and each of them has its own particularities, strengths, and weaknesses. Focusing on these three aspects is critical, as they define how the actual casino software is meant to work.
